Role Overview:

The Consumer Brand Manager is responsible for building consumer-facing brand equity through innovative, compliant marketing campaigns with a strong focus on digital, insights, and consumer engagement. This role ensures Austell’s brands connect with end-users across the entire customer journey while driving brand awareness, loyalty, and market share.

Key Responsibilities:

• Develop and execute consumer campaigns across digital, social and traditional media and pharmacy channels
• Translate brand strategies into compelling consumer-facing messages
• Manage digital platforms, including social media, websites and content calendars
• Execute performance marketing campaigns across SEO, SEM, paid social and programmatic channels
• Use analytics, consumer research and feedback to continuously optimise campaign performance
• Map the consumer journey and identify opportunities to strengthen engagement and loyalty
• Execute in-store activations, promotions and retail partnerships
• Collaborate internally with all relevant stakeholders, agencies and external partners to ensure aligned and effective execution

Minimum Requirements:

Education

• Degree in Marketing, Communications or Business – mandatory

Experience

• 3–5 years' experience in Consumer Brand Management
• Pharmaceutical or OTC experience will be advantageous
• Demonstrated brand launch and growth success within the digital space will be advantageous
• Portfolio or case studies demonstrating execution and results required

Skills & Competencies

• Digital marketing and campaign execution
• Consumer insights and customer journey understanding
• Social media and digital platform management
• Performance marketing and data-driven optimisation
• Agency and external vendor management
• Creative and consumer-centric thinking
• Strong collaboration and adaptability
• Analytical and results-focused approach

APPLY NOW and take your career to the next level with Austell!