AUSTELL
Careers

Marketing Manager - 
Unique Brands

Austell Pharmaceuticals is excited to announce the team is growing and we are looking for a Marketing Manager of Unique Brands to join our dynamic team.

A Marketing Manager of Unique Brands ( Scheduled, OTC and unscheduled ) at Austell Pharmaceuticals plays a crucial role in the successful introduction and management of new pharmaceutical products. This position typically involves a combination of strategic planning, market analysis, and team leadership.

Department:

Marketing Department

Industry:

Marketing

Position:

Marketing Manager - Unique Brands

Location:

On site in Parktown, Johannesburg

Key Performance Areas:

Strategic Planning and Market Analysis:

  • Conduct thorough market research to identify potential markets for unique brands (scheduled, OTC and unscheduled) .
  • Develop and implement strategic plans for the introduction and lifecycle management of new pharmaceutical products.
  • Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.
  • Analyse competitors and their strategies to ensure competitive positioning of the company's products.

Product Development and Management:

  • Work closely with medical and research and development teams to understand the unique features and benefits of the unique brands.
  • Oversee the development of product positioning and messaging that differentiates new products in the market.
  • Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process.

Brand Management and Marketing:

  • Lead and mentor a team of brand managers who are responsible for individual product lines.
  • Coordinate with brand managers to develop and implement effective marketing strategies for each product.
  • Oversee the creation of marketing materials and campaigns, ensuring they align with the overall brand strategy.
  • Manage budgets and allocate resources across different products and marketing initiatives.

Sales Support and Collaboration:

  • Collaborate with sales/Rx teams to provide support and training on new products.
  • Develop sales strategies and targets in conjunction with leadership.
  • Analyse sales data and market feedback to adjust marketing strategies as needed.

Stakeholder Engagement:

  • Engage with key stakeholders, including healthcare professionals, pharmacies and consumers, to increase product awareness and adoption.
  • Participate in medical conferences, workshops, and other events to promote new chemical entities.
  • Build and maintain relationships with industry partners, opinion leaders, and external agencies.

Performance Monitoring and Reporting:

  • Monitor and analyse the performance of new products in the market.
  • Provide regular reports to senior management on product performance, market trends, and competitive activity.
  • Adjust strategies based on performance metrics and market feedback.

Leadership and Team Development:

  • Foster a collaborative and innovative team environment.
  • Provide guidance, training, and support to brand managers and other team members.
  • Ensure the professional growth and development of team members through continuous learning and performance feedback.

Duties:

  • Present, promote and sell products/services using solid commercial arguments to existing and prospective customers
  • Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
  • Establish, develop and maintain positive business and customer relationships
  • Reach out to high potential unallocated customers
  • Expedite the resolution of customer problems and complaints to maximize satisfaction
  • Achieve agreed upon sales targets and outcomes within schedule
  • Coordinate sales effort with team members and other departments
  • Analyse the territory/market’s potential, track sales and status reports
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
  • Keep abreast of best practices and promotional trends
  • Continuously improve through feedback

Daily and Periodic Duties:

  • Daily & Periodic Duties:
  • Attend daily huddle meetings
  • Execution of daily 4Dx lead measures
  • Deliver daily sales goals
  • Daily system compliance on Repwise, Power BI, Smartsheet, Sweet process (SOP)
  • Attend weekly accountability meeting
  • Submit weekly 4Dx results
  • Submit weekly route planner
  • Attend monthly accountability meeting
  • Submit monthly business review report
  • Submit monthly country trip planning
  • Expense planning & management
  • Deliver monthly 4Dx requirements
  • Deliver monthly sales target
  • Deliver quarterly sales goals & expectations
  • Attend half-year cycle meetings & annual conference

Minimum Requirements

Education

  • A degree in Marketing, Business, or a related field; a background in life sciences or pharmacy is advantageous

Experience

  • More than 5 year’s experience in marketing within the pharmaceutical industry, with focus on schedules unique brands and unscheduled unique brands, with a focus on new product launches.

Requirements

  • Management experience is critical ( management of a team of direct reports )
  • Experience in managing consumer strategies ( including above the line marketing ) will be advantageous.
  • Strong analytical skills and the ability to interpret complex market data.
  • Excellent leadership, communication, and interpersonal skills.
  • Proven ability to develop and maintain professional relationships

Behavioural Qualities

  • Organised
  • Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
  • Ability to adapt in a fast-paced, changing growth environment and to work independently.
  • Support team
  • Good leadership skills
  • Collaboration Skills

May be required to work overtime.

Regular travel required ( as part of performance management of portfolio).

Education

BCom/BA Marketing Preferrable

Experience

5 years experience as a paid media specialist

Skills / Physical Competencies

Proven success in delivering paid search and social campaigns.

Google Ads Certified & Facebook blueprint certification is preferred.

Good background in performance marketing measuring tangible outcomes.

History of building, implementing, optimizing, and reporting on campaigns.

Critical thinking and problem-solving skills

Team player

Good time-management skills

Great interpersonal and communication skills

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