Marketing Manager - 

Austell Pharmaceuticals is excited to announce the team is growing and we are looking for a Marketing Manager of Generics (Scheduled and OTC) to join our dynamic team.

In this position, you will have Brand Managers reporting to you, and you will hold a crucial position that combines strategic planning, market analysis, brand development, and team leadershi


Marketing Department




Marketing Manager - Generics


On site in Parktown, Johannesburg

Key Performance Areas:

Strategic Planning and Market Analysis:

  • Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products.
  • Conduct in-depth market research to identify market trends, customer needs, and competitive landscape.
  • Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions.
  • Forecast market trends and develop strategies to capitalize on market opportunities.

Brand Development and Management:

  • Oversee the brand strategy for a range of scheduled and OTC generic products, ensuring alignment with the overall business goals.
  • Collaborate with Brand Managers to develop and implement effective branding and positioning strategies.
  • Ensure consistent brand messaging across all marketing channels and materials.
  • Monitor and analyse brand performance, adjusting strategies as needed.

Leadership and Team Management:

  • Lead, mentor, and supervise a team of Brand Managers, providing guidance and support in their marketing initiatives.
  • Set clear team goals and performance metrics; evaluate team performance and provide feedback.
  • Foster a collaborative team environment that encourages innovative thinking and risk-taking.
  • Develop and manage the professional growth and training of team members.

 Product Marketing and Promotion:

  • Develop marketing plans and campaigns for scheduled and OTC generic pharmaceutical products, to Doctors, Pharmacies and Consumers ( including both digital and traditional media strategies where applicable).
  • Collaborate with sales/Rx teams to align marketing strategies with sales objectives.
  • Oversee the production of promotional materials and marketing collateral.
  • Ensure compliance with industry regulations and standards in all marketing activities.

 Stakeholder Collaboration:

  • Work closely with cross-functional teams, including R&D, sales/Rx, regulatory affairs, and external partners, to ensure cohesive brand strategies.
  • Liaise with key industry players, healthcare professionals, and patient groups to build brand awareness and credibility.
  • Participate in industry events, conferences, and workshops to stay updated with market trends and to network with industry experts.

Budget Management:

  • Develop and manage the marketing budget, ensuring effective allocation of resources for maximum impact.
  • Monitor spending and adjust budgets as necessary to optimize marketing ROI.

Reporting and Analytics:

  • Regularly report on marketing campaign results and market research findings to head of marketing.
  • Utilize analytics tools to track campaign performance and adjust strategies accordingly.

Innovation and Continuous Improvement:

  • Encourage and implement innovative marketing techniques and technologies to stay ahead in a competitive market.
  • Continually assess and improve marketing processes and strategies for greater efficiency and effectiveness.

Regulatory Compliance and Ethical Marketing:

  • Ensure that all marketing activities follow regulatory bodies and ethical standards.

Stay updated with changes in regulations and guidelines affecting the marketing of pharmaceutical products.


  • Present, promote and sell products/services using solid commercial arguments to existing and prospective customers
  • Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
  • Establish, develop and maintain positive business and customer relationships
  • Reach out to high potential unallocated customers
  • Expedite the resolution of customer problems and complaints to maximize satisfaction
  • Achieve agreed upon sales targets and outcomes within schedule
  • Coordinate sales effort with team members and other departments
  • Analyse the territory/market’s potential, track sales and status reports
  • Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
  • Keep abreast of best practices and promotional trends
  • Continuously improve through feedback

Daily and Periodic Duties:

  • Daily & Periodic Duties:
  • Attend daily huddle meetings
  • Execution of daily 4Dx lead measures
  • Deliver daily sales goals
  • Daily system compliance on Repwise, Power BI, Smartsheet, Sweet process (SOP)
  • Attend weekly accountability meeting
  • Submit weekly 4Dx results
  • Submit weekly route planner
  • Attend monthly accountability meeting
  • Submit monthly business review report
  • Submit monthly country trip planning
  • Expense planning & management
  • Deliver monthly 4Dx requirements
  • Deliver monthly sales target
  • Deliver quarterly sales goals & expectations
  • Attend half-year cycle meetings & annual conference

Minimum Requirements


  • A degree in Marketing, Business, or a related field; a background in life sciences or pharmacy is advantageous


  • More than 5 years experience in marketing of scheduled and OTC generics within the pharmaceutical industry, with a focus on new product launches.


  • Management experience is critical (managing a team of direct reports).
  • Strong analytical skills and the ability to interpret complex market data.
  • Excellent leadership, communication, and interpersonal skills.
  • Proven ability to develop and maintain professional relationships.

Behavioural Qualities

  • Organised
  • Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
  • Ability to adapt in a fast-paced, changing growth environment and to work independently.
  • Support team
  • Good leadership skills
  • Collaboration Skills

May be required to work overtime.

Regular travel required ( as part of performance management of portfolio).


BCom/BA Marketing Preferrable


5 years experience as a paid media specialist

Skills / Physical Competencies

Proven success in delivering paid search and social campaigns.

Google Ads Certified & Facebook blueprint certification is preferred.

Good background in performance marketing measuring tangible outcomes.

History of building, implementing, optimizing, and reporting on campaigns.

Critical thinking and problem-solving skills

Team player

Good time-management skills

Great interpersonal and communication skills

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