Strategic Planning and Market Analysis:

• Develop and implement comprehensive marketing strategies for scheduled and OTC generic pharmaceutical products.
• Conduct in-depth market research to identify market trends, customer needs, and competitive landscape.
• Analyse data on product performance, market dynamics, and consumer preferences to inform marketing decisions.
• Forecast market trends and develop strategies to capitalize on market opportunities.

Brand Development and Management:

• Oversee the brand strategy for a range of scheduled and OTC generic products, ensuring alignment with the overall business goals.
• Collaborate with Brand Managers to develop and implement effective branding and positioning strategies.
• Ensure consistent brand messaging across all marketing channels and materials.
• Monitor and analyse brand performance, adjusting strategies as needed.

Leadership and Team Management:

• Lead, mentor, and supervise a team of Brand Managers, providing guidance and support in their marketing initiatives.
• Set clear team goals and performance metrics; evaluate team performance and provide feedback.
• Foster a collaborative team environment that encourages innovative thinking and risk-taking.
• Develop and manage the professional growth and training of team members.

 Product Marketing and Promotion:

• Develop marketing plans and campaigns for scheduled and OTC generic pharmaceutical products, to Doctors, Pharmacies and Consumers ( including both digital and traditional media strategies where applicable).
• Collaborate with sales/Rx teams to align marketing strategies with sales objectives.
• Oversee the production of promotional materials and marketing collateral.
• Ensure compliance with industry regulations and standards in all marketing activities.

 Stakeholder Collaboration:

• Work closely with cross-functional teams, including R&D, sales/Rx, regulatory affairs, and external partners, to ensure cohesive brand strategies.
• Liaise with key industry players, healthcare professionals, and patient groups to build brand awareness and credibility.
• Participate in industry events, conferences, and workshops to stay updated with market trends and to network with industry experts.

Budget Management:

• Develop and manage the marketing budget, ensuring effective allocation of resources for maximum impact.
• Monitor spending and adjust budgets as necessary to optimize marketing ROI.

Reporting and Analytics:

• Regularly report on marketing campaign results and market research findings to head of marketing.
• Utilize analytics tools to track campaign performance and adjust strategies accordingly.

Innovation and Continuous Improvement:

• Encourage and implement innovative marketing techniques and technologies to stay ahead in a competitive market.
• Continually assess and improve marketing processes and strategies for greater efficiency and effectiveness.

Regulatory Compliance and Ethical Marketing:

• Ensure that all marketing activities follow regulatory bodies and ethical standards.

Stay updated with changes in regulations and guidelines affecting the marketing of pharmaceutical products.

Duties:

• Present, promote and sell products/services using solid commercial arguments to existing and prospective customers
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
• Establish, develop and maintain positive business and customer relationships
• Reach out to high potential unallocated customers
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Achieve agreed upon sales targets and outcomes within schedule
• Coordinate sales effort with team members and other departments
• Analyse the territory/market’s potential, track sales and status reports
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services
• Keep abreast of best practices and promotional trends
• Continuously improve through feedback

Daily and Periodic Duties:

• Daily & Periodic Duties:
• Attend daily huddle meetings
• Execution of daily 4Dx lead measures
• Deliver daily sales goals
• Daily system compliance on Repwise, Power BI, Smartsheet, Sweet process (SOP)
• Attend weekly accountability meeting
• Submit weekly 4Dx results
• Submit weekly route planner
• Attend monthly accountability meeting
• Submit monthly business review report
• Submit monthly country trip planning
• Expense planning & management
• Deliver monthly 4Dx requirements
• Deliver monthly sales target
• Deliver quarterly sales goals & expectations
• Attend half-year cycle meetings & annual conference