Austell's year kicked off spectacularly with its Annual Sales and Marketing Conference. Held from 6 - 11 January at the Capital on the Park in Sandton, Johannesburg, the event marked a celebration of the previous year's achievements and set an enthusiastic tone for the upcoming year.
The conference, a six-day affair, was a resounding success, drawing over 200 employees, affectionately known as Austellians. Suhail Gani, the Founder and CEO of Austell, inaugurated the event on the 6 January with a Keynote Address that not only reflected on the company's progress but also unveiled exciting future plans. His speech, rooted in over three decades of industry experience, sparked a collective eagerness for the year ahead.
In a special session, outstanding individuals and teams were honoured not just with trophies and certificates but also with cash rewards, celebrating the exceptional talent within Austell and their contributions throughout 2023.
The conference sessions that followed on 7 January were invaluable. They provided insights into Austell's existing product range and introduced upcoming product launches, setting a strategic direction for the year.
A highlight for many was the cultural immersion day in Soweto, where Austellians from all over South Africa experienced the vibrant South African heritage firsthand. From savouring local cuisine to exploring iconic landmarks like the Soweto Towers and Mandela House, it was an enriching experience that broadened perspectives.
The eagerly anticipated Marketing Awards was another event highlight. Recognising the dedication and achievements of the marketing and sales teams, a total of 54 awards were presented in appreciation of their hard work in 2023.
The conference culminated in the "Night of the Stars" Gala Evening on 11 January. This event not only celebrated the Sales Representatives of the Year but also announced the prestigious CEO Award. Winners in the different categories were awarded certificates acknowledging the invaluable contributions that they have made to the Austell team in the past year.
The Austell Annual Sales and Marketing Conference was a vivid testament to the spirit of innovation, collaboration, and excellence that defines Austell. The energy and inspiration cultivated here are set to propel us into a year of unprecedented growth and success, with our customers at the centre of it all. We left the conference not only with a renewed sense of purpose but also with a deeper connection to our colleagues and the vibrant culture that surrounds us. Here's to a year ahead filled with the same enthusiasm, achievement, and teamwork that made this conference an unforgettable experience for every Austellian.